Living in Munich Annette has been working local and international as a Consultant for Branding and Intercultural Communication. Her main focus lies on brand development, corporate identity and intercultural communication.
Having lived abroad in the Middle East for three years she developed an intercultural awareness and great respect for Arabic countries and their cultures. She does speak Arabic and travelled a lot to the Middle East and North Africa (UAE, Qatar, Bahrain, Oman, Egypt, Morocco and Tunisia). She was working for two universities in the marketing department in Cairo, Egypt. In the Arabic Gulf countries she worked as Marketing Executive for Kempinski and JW Marriott Marquis.
She has studied Marketing and Communications at the 'Institut für Marketing und Kommunikation' in Wiesbaden/Germany and Art Direction at the Miami Ad School in Miami/Florida.
At present she has been working for small and medium-sized enterprises, IT companies, coaches, restaurants, lawyers, medical doctors and foundations in all the marketing channels. As a new field Annette is intending to support the intercultural competence of her clients.